December 20, 2012

Audience members at trade shows around the world are simply waiting for one business to make an impression on them. In order to capture the audience’s attention at an event, it’s important for business owners to know how to introduce their business to clients professionally and with the goal of making a long-lasting impression. With that in mind, today we’re going to focus on two tips for creating memorable trade show displays.

1)      Utilize Technology

Companies that use high-tech systems such as touch screens within their trade show displays can gain the advantage over the competition at trade show events. That’s because, when attendees use displays in an interactive way, they’re more likely to store the memory. Instead of simply seeing a display visually, using a display to complete a task or following on-screen instructions can have a profound effect on the way in which attendees think about the display and the company later on. Organizations that use such systems will quickly see a return for their investment.

2)      Offer Free Gifts

Getting free merchandise as well as gaining access to information are two of the main reasons many attend trade shows. In order to ensure your company’s trade show displays are remembered fondly, provide visitors with a functional free gift such as a memory stick or a wall calendar promoting the organization.

Attending trade show events can be exceptionally expensive. Ensure that your business is maximizing returns by following the preceding tips for a highly memorable trade show display.

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