With hundreds of organizations competing for the attention of attendees at each trade show, organizations must become savvier about how they approach potential clientele. The key attention-grabbing tool at such events is the trade show displays themselves. Therefore by utilizing professional display design techniques, companies can increase the success of their events and reach out to more clientele over the long-term. Within this post we’ll focus on two tips for professional trade show display design.

1) Pose a Question with Graphics

The most important goal of a display design is to make the reader think about a specific subject.  Business owners must work with graphic design specialists to make content that inspires audience members to think about their needs and how that company can help them. One method of achieving this is to ask a question to the audience. For example, clients who own marketing companies may ask the question “What could your business do with 100 more qualified leads?” This method helps the company to engage with the audience and their business goals.

2) Focus on Keeping Designs Simple

In general, it takes about six seconds for someone to form an opinion about advertising. Within those six seconds, advertising must tell the viewer everything they need to know to invest in that company. It sounds impossible but hundreds of companies have become experts at this style of advertising. Companies should work with industry specialists in order to keep their designs simple to read and on point.

Display designs are the focal point of any successful branding campaign. Business owners must ensure that their display design is saying precisely what they want it to say in order to get the requisite message across.

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