August 20, 2013

It’s a fact that looks play an important role in all facets of society. But this is especially true within the business world – where one wrong move can make or break an organization. This is where it’s imperative to ensure that the graphic design used for trade show displays is of the highest caliber. So within this blog, we’ll provide two tips that will help growing companies plan their event graphic design requirements.

1)      Add High Resolution Photos to Enhance Appeal

It’s been said a thousand times by graphic design consultants: a picture tells a thousand words. Well-placed images are worth their weight in gold in trade show displays. And companies that don’t capitalize on the responsiveness of photographic materials are missing out on a strong tool. Try to ensure that pictures used within the display are of employees working. Working pictures tend to provide responsive action shots as part of a full graphic design area for trade show displays.

2)      Build Interactivity Into Design

Visitors to trade show displays simply love when they can interact when graphic displays. Whether the interaction is a simple push button to start an integrated video or a touch-screen that allows visitors to highlight unique benefits of a product with a swipe or pinch of their fingers, technology is a key element in successful trade show displays.

The graphic design of a display is its focal point. It’s the element that all trade show attendees will notice. Make sure it’s professional and enticing to ensure your company is successful in its brand promotion work.