September 29, 2015 – Sales teams are continuously looking for avenues in which they can secure more leads for their business. Growing businesses especially must commit to lead generation campaigns. But many companies are now missing out on a critical lead generation opportunity – trade shows! Trade shows are a gold mine for data on key business leads. And within this post we’ll explain how linking social media with a trade show booth display can help a company expand their lead generation work.
Add Social Media Contact Data to Link Profiles
By promoting the company’s social media feeds on their displays, brands can immediately link a lead’s online and offline presence. The person will follow the brand online, allowing the company to then review the lead’s information and their interests. This can then empower the sales team to move forward in generating new offers to potential clients.
Live Tweet the Event To Expand Online Recognition
For potential customers that are not going to be at the event, it’s important that brands live tweet the events from the venue. This can bring potential leads into the business by inviting them to comment on current keynote discussions and other event activities. It’s a process that drives a dynamic link between offline and online marketing campaigns.
By understanding the clear pathway between social media and sales success, companies can harness their trade show booth display as a launching point for exceptional lead generation campaigns. To learn more, speak with the team at Best Displays & Graphics directly! Since we’re discussing Social Media – find us online at the following: