With the expenses involved in attending trade shows, such as the cost of materials as well as the cost of the spot at the show itself, it’s important that organizations take advantage of their placement at the event. With that in mind, it’s vitally important the trade show displays are designed professionally and built with the purpose of impressing the audience in attendance. Here are two tips for designing professional displays.

1) Remember Attendees Want an Experience Not a Sales Pitch

While it’s important that you give attendees as much information about your product’s benefits and advantages as possible, it’s also wise to combine product information with features such as giveaways and demonstrations. Additions such as HDTV sets and in-built games can drive attendance at trade show displays without taking attention away from the organization as a whole.

2) Focus on Your Target Audience

Before attending the trade show, it’s imperative that your company’s representatives have a clear idea as the type of clientele they are targeting. Knowing your target audience will allow the design team to have a clear idea on design concepts. For example, if you’re targeting a particular high profile client with a solution for increasing sales, you may wish to incorporate data relating to the effect your product has had on previous clients’ sales sheets within your trade show design.

Get more great tips by contacting our in-house design team today and begin building trade show displays that help your organization to capitalize on its industry potential!