When it comes to exhibiting, it’s no secret that a well-designed trade show booth is the first thing you need to make a positive impact.  However, it takes more than an eye-catching display system to get the sales you want.  For this reason, I would like to offer you some valuable tips on becoming a smash hit at your next event.

Tip 1: Look the Part

A person who smiles and conveys a positive attitude will attract more attention than someone who has a poor attitude and looks angry.  Your booth staff must also keep up their personal appearance in order to look professional.  A wrinkle-free uniform, polished shoes, and manicured fingernails make an inviting first impression.

Tip 2: Choose Wisely

When deciding who will staff your booth, choose those employees who are the most knowledgeable of your products and who can answer technical questions.  It is reassuring to your customers that your staff has full knowledge of the products you sell.  This in-depth knowledge will move you ahead of your competitors.  Also, choose employees who are passionate about the products or services your company sells.


Tip 3: Give Attendees an Incentive

First of all, when attendees walk into your booth, they should feel welcomed and appreciated for considering your services or products.  Second, use giveaways and drawings to intrigue people to come in to your trade show display.  Print the name of your company and logo on these giveaways to ensure your company will be remembered long after the show is over.

Tip 4: Listen, Don’t Assume

Assuming you know what your customer is looking for is a recipe for disaster.  How can you avoid making this blunder? Try listening to what your potential client’s specific needs are.  No one likes the feeling of not being heard.  By really listening to them, you will show them that you care about matching the right products with their particular needs.  Try not to interrupt and allow potential customers the time to finish their thoughts

Tip 5: Follow-Up

So you may have aced the previous four points, but if you don’t follow up with these interested attendees, all of your efforts will be lost.  Make sure you get visitors’ contact info.  Ask potential customers for their business cards, and have a legal pad close by to register the contact information of those who do not have a card.

Once the show has ended, don’t wait more than a week to contact them.  Either call or send thank you cards to thank them for taking the time to visit your booth and talk to you.  Be prepared to answer any questions they may still have.  By following these practical tips, you will be better able to prepare your