Although we all look forward to the warm summer months, this can be the slowest time of the year for many business owners. If your business tends to slow down during the summer, it is important to find ways to increase sales and spark the interest of potential customers. The best way to do this is by taking advantage of the many summer festivals and trade show events in Canada. Whether you own a restaurant, a clothing line or a tech company, a great outdoor trade show display can do wonders for your business, even during your slowest season.

At Best Displays & Graphics, we specialize in all types of display products including the best signage, accessories, and trade show tents in Canada. Continue reading to learn how you can boost business by participating in events and festivals this summer.

Why Summer Events Are Great Business Opportunities

Increase brand recognition

Summer events and festivals are great opportunities to advertise your brand to a large group of people at one time. Business owners can incorporate a variety of display products such as banner stands and trade show tents with custom graphic designs to familiarize the community with their logo. By creating greater brand awareness, you will not only gain interest during the summer months, but event-goers will remember your brand next time they are in the market for products or services that you offer.

Encourage community involvement

Many businesses fail to engage with their community and lose sales as a result. Summer events and festivals are a great opportunity for business owners to enhance their reputation and build rapport with members of the community. Business owners with community engagement in mind should incorporate interactive activities such as games into their trade show tents, and add accessories that encourage event-goers to come and relax such as an outdoor popup bar.

Generate new customers and clientele

Summer events and festivals see people from a variety of demographics, making them the perfect platform to attract new customers or clientele who may not have heard about your business in the past. Business owners should attend multiple festivals to reach a broader number of potential customers.

Increase revenue

Perhaps the most obvious benefit of participating in events and festivals in Canada is the potential to increase revenue. Offering free samples and giveaways is a great way to give potential clients a taste of your business, encouraging them to seek out your products and services in the future. Many paid events will also allow business owners to generate revenue from ticket sales.

trade shows tents CanadaConnect with people in person

Many business owners forget the value of making real, face-to-face connections with members of the community. By hiring personable event staff, and deploying eye-catching accessories such as rectangular flags to attract people to your trade show tent, people will have the chance to learn more about your business.

Contact us today to learn more about our excellent outdoor display products!