March 3, 2015

Every year, countless trade shows are held because they have many advantages for all parties involved. Whether you are an exhibitor, a speaker, or just a passerby, trade shows can give your company newfound recognition, introduce you to a new product/service, or even expand your rolodex of contacts through networking opportunities.

At Best Display & Graphics our design and display-making specialists work with sponsors and exhibitors who want to make their company more noticeable at conferences. By making a successful impact at trade shows with your display you will be able to draw in more attendees who are passing by – what you do with those new potential customers is up to you.

Best Display & Graphics recommends the following trade show networking and lead generation tips to help you succeed in exceedingly competitive conference environments:

1. Ask Customers the Right Questions when they Visit your Booth

One of the ways that your company can foster meaningful interactions between your customers is by asking the right questions. Although many times simply asking visitors what they already know about your company can often be enough, it is good to ask questions that not only reveal what you do but what they are looking for. It is beneficial to show your potential customers what you do as well, so ask them questions like “would you like to see a demonstration?” Once you have their attention, attempt to make a personal connection with your new clientele by questioning them on what they do or if they have found everything they are looking for at the trade show; this will reveal what they are looking for and give you a better perspective on how to help them.

2. Bring the Right Items with You

As an exhibitor, it is your duty to not only engage customers but to make a lasting impact. This can be done by bringing booth swag that visitors can take home with them for free. Sell sheets, handouts, and business cards are also good items that customers take with them as a reminder of the products and services your company offers.

3. Use Technology to Assist & Engage Customers

One of the newest trends to hit the trade show industry is electronic monitors. Best Display & Graphics as well as other booth designing companies can help you make a real impact at any conference you go to by attaching a monitor to your set up.

4. Make Social Media Your Friend

In today’s world, the internet, particularly social media, has become a powerful tool for promoting companies and, as a result, increasing traffic to online websites. In addition, by using social media sites like Facebook, Twitter, and LinkedIn you can promote any of your events in advanced.

5. Customize Your Booth to Meet Your Specific Needs

Best Display & Graphics works directly with companies to understand their needs to a T. That is why every business that works with us is happy with their end result. From tradeshow booth displays, pop up displays, banner stands, truss displays, tension fabric displays, custom displays, conceptual design renderings, drug identification kits, table-top displays, tablecloths, flag banners, literature racks, flooring, kiosks, counters, display fabric colour samples, golf tournament signage, tents, and more Best Display & Graphics has something for all companies.

Using Best Display & Graphics to create interesting booth set ups and design helps direct the traffic flow and create conversation points with potential clients. In addition to providing your business with spectacular trade show displays, Best Display & Graphics also creates clear and interesting graphics as well as offer set up, take-down, and storage services. To learn more about Best Display & Graphics and how you can increase your networking and lead generation success, visit their website at //

Best Displays & Graphics is the best choice for all of your trade show design needs in Canada. If you are ready to design a display or a meeting space, contact Best Displays and Graphics today for a free quote. To learn more about Best Displays & Graphics’ full line of products and services or guidance on how to create the best trade show marketing strategy you can contact us by email at, over the phone at 905 940 2378 or directly at our Markham office and showroom address:

Best Displays & Graphics

7676 Woodbine Avenue

#10 Markham, Ontario

L3R 2N2