April 15, 2016 – The design of your trade show space will be instrumental in the success of your marketing campaigns. Therefore, before you begin the design process, a period of planning is essential. In this latest post, we’ll take a look at five questions your team should address before they begin on their trade show design work.
- What is the Main Goal of the Trade Show?
What are your company’s objectives within the trade show? Are you there to promote a product or simply introduce your brand? Answering this question will help ensure your design addresses this objective.
- What Is Our Message to Customers?
When communicating with customers, what do you want them to know about your brand? Are you promoting your experience or your innovation within the field?
- Which are our Preferred Designs?
Before beginning trade show design work, consider your favourite designs from other firms. This will help you achieve a model for your firm’s design and ensure you’re on the right track.
- What is Our Budget?
Your budget for the trade show display design should be carefully considered alongside stakeholders. How much can you afford to spend and what is the average cost per display?
- What are Our Customers Common Questions?
When building a display, it’s important to address common questions that your customers have about your products. You can use the display design to answer questions regarding experience, popular product options and product benefits.
By asking the questions highlighted within this post, companies can ensure they build an effective trade show display design for their upcoming events. To learn more, contact our team now at 905-940-2378.