September 12, 2017 – Trade show designs must be professionally crafted in order to gain the attention of your target audience. Learning the mistakes that others have made in the design process could help your company move forward in its marketing campaigns, and craft engaging displays that capture interest and inspire qualified buyers. In this latest post, we’ll explore the four common trade show booth design mistakes that could cost your company.
- Not Consulting Experts
Working with an expert can help ensure that the design includes all the requisite components for success during the trade show event. Make sure that you consult with experts who have experience in crafting trade show designs. The experts can help use the design process to align the displays with your marketing objectives.
- Waiting Too Long
When you wait too long to take on the design work, you’ll find that your company is left with fewer quality options. You’ll also likely have to spend more to achieve the ideal design. Make sure that you plan in the months ahead of the event, and give all team members time to review the final design so that any changes can be made with weeks to spare.
- Not Considering the Venue
The venues used for your trade show events will be an important consideration within the design process. If you’re designing a display for a particular event, make sure the display offers the ideal viewing angles for all attendees.
- Choosing Overly Complex Designs
The designs you choose for your display should be simple and detail your brand messaging directly. An overly complex design can put buyers off from your product, and make it difficult to communicate with your audience through your marketing.
Our experts here at Best Displays & Graphics have decades of experience in trade show display design. To book a design consultation with a trusted specialist, call us today.