March 30, 2016 – We all need a little inspiration from time to time. Even the leading business minds have used common concepts to drive their innovations. And within the trade show marketplace, business leaders require unique custom booth displays to build interest within their brands. In this post, we’ll take a look at three places to find ideas for display booth design.
Billboards are one of those marketing mediums we rarely consider on a day-to-day basis. They take a back seat to other forms of advertising such television and radio commercials, but oftentimes trade show marketers can get their best ideas from billboards. The process of viewing a billboard while walking down the street is also similar to viewing a trade show display. And so tradeshow exhibit hosts can analyze billboards closely for clues on design best practices. Which features stand out? Which features could be removed from the design?
The opposite of billboards, advertisements in magazines are designed to hold the reader’s attention. But, similar to trade show displays, magazine advertisements must quickly get the attention if they are to succeed in their original objective. Important elements to consider when reviewing magazine display ideas include typography and colour combinations. What is the advertisement communicating? What impact does it have on the reader?
There are millions of possible booth display designs available online through the various image search platforms. Take a look at the leading displays from the top companies in various industries, and examine the trends within the current marketplace to ensure the optimal marketing approach.
By researching design work in the three places highlighted in this post, trade show exhibit hosts can maximize the impression their exhibit makes on visitors. To learn more, contact our expert team today at 905-940-2378.