April 5, 2016 – Banner stands are portable branding systems that can be implemented for high visibility at corporate events. Their use across many event environments means that companies must ensure each banner stand they design is suitable for their organization and for attracting their ideal buyers. In this post, our team here at Best Displays & Graphics takes a look at three common mistakes brands make when designing banner stands.

  1. Not Adding Contact Information

While banner stands might feature only a small amount of space, it’s essential they companies use that space to detail their contact information. Without contact details, the banner stand doesn’t help further the viewer’s connection with the company. Companies must try to add their website information or a phone number as a call to action within the banner stand content.

  1. Choosing Unsuitable Colours

The colours chosen for a banner stand design are critical. They should mirror the branding of the company’s other products to help create a uniform branding image in the eye of their target customer. They should also be designed based on the type of product being promoted. For example, a leather furniture company should try to avoid using fluorescent colouring in their promotions to avoid diminishing the stylish appeal of their products.

  1. Using Long-Winded Content

Content using long words and overly elaborate sentence structures doesn’t sell. Companies must get to the point when crafting banner stand content and remain focused on their core messaging.

By learning from the mistakes of others, companies can excel when designing their own banner stands in 2016. To learn more on this process, speak with our team directly at 905-940-2378.