These days, under the “new normal” circumstances created by COVID-19, the face of event marketing has certainly changed. According to recent studies, nearly 80% of marketers agree that due to the pandemic, they’ve experienced many positive results by focusing more of their marketing efforts in the digital realm. But that doesn’t mean in-person marketing events will be thrown out the window.
As one of the leading manufacturers of Canada tradeshow displays, the team from Best Displays & Graphics wanted to give you a sense of what event marketing will look like in 2021 and beyond!
1. Hybrid Events
With the COVID-19 threat still subsiding and health and safety being at the forefront of many people’s minds, don’t be surprised if you see some changes in the event marketing sphere, like more hybrid events. Many are moving toward a combination of both in-person trade shows and virtual events to provide more flexibility for marketers.
2. Greater Focus on Health & Safety
When it comes to marketing events and trade shows in 2021 (and beyond) you can expect to see a much greater emphasis on health and safety. Custom trade show booths will also include health and safety features to make events more sanitary, such as partitions, face masks, etc. There will also be a limited number of people able to attend each in-person event as an added precautionary measure.
3. A Different Attendee Experience
With the increase of solely digital events, it’s become much more difficult for event marketers to engage with attendees on a one-on-one basis. So, you may need to get a bit more inventive when it comes to digital events to really capture their attention and provide them with a positive experience. Try shifting your focus to more interactive online simulations, curated virtual experiences, and enhanced customer service for the best results. Additionally, varying your offerings and experiences will help attendees avoid Zoom fatigue.
Contact us today for info about Canadian made trade show displays & more!
Get a jumpstart on your 2021 event marketing! Contact us today for a complimentary quote on your next trade show display by visiting us online or calling (905) 940-2378.