Blog

November 4, 2014 There may come a time in any company’s operations when the brand becomes stale and hits an impasse. While there are a multitude of reasons behind this type of problem, the important element is to understand how to turn the company’s fortunes around during a brand re-launch campaign. The trade show environment represents the ideal opportunity for a company re-launch event to take place. And so in this blog, we’ll look at

October 21, 2014 A company’s initial branding campaign could be the deciding factor in their long-term success. The step made in this initial process will likely determine how target audiences perceive the company and the effectiveness of the brand in the marketplace. Small business owners must, therefore, optimize their trade show displays to highlight the brand’s finest qualities within their introductory campaign. Here, we’ll focus on the three ways to use trade show displays during