Blog

April 2, 2015 Trade shows are an unrivaled opportunity to promote a brand and invite interest from motivated clientele from across the industry. But in investing in trade show booths, Toronto companies must also train their sales team members to follow specific techniques to master the sales conversation. Having the best trade show booth at the event is important. But well-rehearsed, effective, sales team members are crucial to event success. In this blog, we’ll focus

March 31, 2015 Pop up displays are exceptionally popular due to their versatility and their lightweight portability. But companies can only achieve the benefits of these high performance systems if they understand how to safely take them from one event to another across the country. And so within this blog, we’ll provide an outline of the three keys to safely transporting pop up displays during a country-wide marketing campaign.

March 19th, 2015 Live streaming is now being used by Toronto companies to connect their at-event audience with their brand audiences across the country. But many Toronto companies are still struggling with successful implementation of live streaming at their trade show booths. This process doesn’t necessarily have to be overly complex. In this blog, we’ll look at several applications for incorporating live streaming at a trade show booth.

March 17th, 2015 A company’s trade show booth tells the event attendee a great deal about the organization. It can tell them how much preparation the company has completed for the event. It can tell them how strong the brand is compared with event competitors and it can offer an indication of the brand’s future in the marketplace. And so without using quality designs in their trade show booth, Ontario companies can lose value and